Consumer

Voff Premium Pet Food

Voff is a leading European provider of premium natural pet food, offering frozen raw pet food, chews, treats and supplements primarily for dogs.

Voff is committed to quality and sustainability, and the company operates across Europe through a multichannel strategy combining a fragmented B2B customer base and a strong D2C pedigree.

Headquarters: Sweden

CEO: Anders Kristiansen

Website: https://voff.pet/

Responsible partner: Asbjørn Mosgaard Hyldgaard

Fund: Axcel VI

Our Investment

Voff is on an organic and acquisition-driven growth journey to become the leading natural pet food company in the growing and fragmented European market.
We continue to build and strengthen Voff’s platform together with management by unifying a strong portfolio of brands with leading positions in their respective niches and markets.
Voff focuses on the continued consolidation of the natural pet food market, expansion of the product range within natural pet food, growth of the B2B channel, investments in the online capabilities to further accelerate the D2C channel, and strengthening group capabilities.

2022

Axcel
investment

117m

EUR Revenue

Consumer

Voff Premium Pet Food

Voff is a leading European provider of premium natural pet food, offering frozen raw pet food, chews, treats and supplements primarily for dogs.

Voff is committed to quality and sustainability, and the company operates across Europe through a multichannel strategy combining a fragmented B2B customer base and a strong D2C pedigree.

Our Investment

Voff is on an organic and acquisition-driven growth journey to become the leading natural pet food company in the growing and fragmented European market.
We continue to build and strengthen Voff’s platform together with management by unifying a strong portfolio of brands with leading positions in their respective niches and markets.
Voff focuses on the continued consolidation of the natural pet food market, expansion of the product range within natural pet food, growth of the B2B channel, investments in the online capabilities to further accelerate the D2C channel, and strengthening group capabilities.